Profession de foi

Tweeter

Je publie ici un extrait de l'interview que Media7 m'a accordé. L'occasion d'évoquer le lien étroit entre marketing et relation client.

"M7: How do you approach branding your company, its products, and services? What’s your go-to resource – websites, newsletters, any other to stay in touch with the critical changes occurring in the digital space?
PG: When it comes to branding, the first step is to develop a clear message. This message reflects the company's vision, which is based on our understanding of the needs of the market, as well as the promise of value and the guarantee that this promise will be kept. Akio's core message (see the answer to your 2nd question) is the guiding line of all our communications.

It is declined in several ways depending on the audience we address, the situation and the delivery method used. We use both traditional media such as brochures, emailing campaigns or stands attrade shows, as well as more original formats (infographics, workbooks, forums, demonstration videos...). More generally, although our clients are sensitive to traditional approaches, our marketing is evolving towards more digital. The other major trend is the production of content, for which we strive to maintain a high level of quality. Whether it is an article, a white paper or a study, each new content produced by Akio must bring something never heard, such as a new information or an innovative analysis."

A lire ici: https://channel.report/c-suite-on-deck-akio-philippe-guiheneuc-


Philippe Guihéneuc
www.linkedin.com/in/philippeguiheneuc


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